"We started the location lighting industry," says Duane Sherwood, Director of Communications at Lowel-Light Manufacturing, Inc. "We make lights, controls, mounts and kits for professional imaging." Sherwood considers inventiveness of design to be the company's real edge over the competition; Lowel-Light has consistently produced rugged, durable, versatile equipment and a wide range of accessories since its founding in 1959. "We're portable and affordable," he adds. "Our equipment is well known for its reliability in the field." In recent years, professional photographers have been moving away from using strobes in favor of continuous light sources. "This can be intimidating," Sherwood says. "So we created a very thorough and easy-to-use lighting resource center online at Lowel.com." Lowel EDU, as it's called, offers lessons of all kinds for every skill level. "There's something for everybody," Sherwood says. -- Focus on Video 2011