LensProToGo offers what founder/owner Paul Friedman calls “the best service of any company in the industry.� In the photo equipment rental business for six years now, LensProToGo makes a point of hiring only professional photographers and filmmakers who are committed to answering any question a client might ask. Because the employees also own and operate their own photo businesses, they understand and know how to advise clientele. “We like to be considered a trusted resource for our customers,� Friedman says, “not just a place where they rent their gear.� LensProToGo allows photographers to rent the most suitable equipment for any given shoot and makes it easy to avoid the risk of technological obsolescence that comes with investing in expensive cameras that are quick to depreciate. Gear can be shipped to anywhere in the U.S., saving the hassle of lugging it to the location. Customers appreciate that LensProToGo goes the extra mile for them, and it’s no wonder their customers are thrilled with the service here. - Studio/Equipment Guide 2012