As the largest lighting, grip and generator house in Nevada, JR Lighting has been renting equipment to film and television productions since 1991. In response to photographers asking for more than hot lights and silks, the company now carries umbrellas, tripods, backgrounds, seamless, Speedotron, Profoto including battery Packs and all the light- manipulating tools you need. While JRL provides services such as deliveries, crew recommendations and connections with local venders, its main function is renting. "Flying with equipment is a total pain," says founder James "JR" Reid. "Rent from us and don't get charged for all those travel days." Out-of-town photographers go for the popular one-ton box truck package, which comes with a selection of grip equipment and hot lights, on rolling carts. With a lift gate and room for other gear, it's ideal for any location. The full package, all equipment and expendables are listed on their Web site. -- Studio/Equipment Guide 2012