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Categories: Stock Agencies

April 2005 marks the ten-year anniversary of Prague-based Isifa Image Service, which does a brisk business supplying the Czech and Slovak Republics, as well as other territories within Central and Eastern Europe. With one branch office currently operating in Slovakia, another will soon be opening in Warsaw. "Isifa Image Service has ambitious expansion plans," says CEO Georg Hodek. "Isifa represents more than 100 photographers and about 70 agencies. A full listing of partners can be found on our Web site." With clients including Hachette Filipacchi, Euro RSCG and T-Mobile, Isifa is a universal source of imagery, although there is a natural emphasis on themes related to Central and Eastern Europe. Ninety-five percent of the archive has already been digitized. "The process of scanning and captioning never ends," Hodek says. "We are adding about 500-2,000 new images to our Web site on a daily basis." As of February 2005, the online archive consisted of more than 1.2 million images. The Web site offers direct high-resolution downloads for approved clients. "Ninety-nine percent of all transactions are digital and within the second quarter 2005," Hodek says, "we will add e-commerce feasibility to our Web site to boost our performance in the RF sector." Isifa was born into what Hodek describes as a turbulent time when huge agencies took over global leadership in the industry. The fact that the company has been able to grow and expand its influence every year in spite of such huge competition is something Hodek considers outstanding. "The trust of our partners," he says, "is the biggest compliment to us." --Stock Guide 2005

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