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Industrial Color

32 Ave. of the Americas, 22nd Fl.
New York, New York 10013 United States
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"Industrial Color has always been about enabling professional photographers, directors and creative departments to do what they do best by providing the best digital support in the industry," says company president Steve Kalalian. Industrial Color offers full-service, end-to-end motion and still capabilities, including cameras, equipment, crew, studios, CGI, post-production and archiving. Capable of large-scale productions, the talented motion crew and creative-editing team here are innovative and technically advanced, using the latest digital-production software and streamlining workflows for clients. "We continue to make it easy for the photo industry to transition to producing exceptional video projects," Kalalian says. "The opportunities for photographers are endless as digital advertising continues to explode." Industrial Color's high-level support, consulting and planning help ensure exceptional video capture, finished spots and films.

Industrial Color has designed a new kit for photography teams shooting on location. Coined the DCgo, the package includes a full digital setup for medium-format or DSLR cameras that can be used anywhere where outlets are hard to come by. Packed with enough power to last through a full day of shooting, the DCgo includes a Macbook Pro, a 27-inch self-calibrating Eizo monitor, a Seaport case and tripod, a Lowboy Roller, a 30-foot DVI cable set, a Versa battery backup, a 10-hour digital tech, a camera package, two lenses and two CF cards. The DCgo is available for use through Smashbox Studios in Culver City, California, and Industrial Color and Fast Ashleys locations in New York City.

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