FotoCare celebrates 40 years serving photographers in the heart of New York's Photo District. With unrivaled product depth and tech support, FotoCare delivers the equipment and know-how to get the job done. Fred Blake, Rental Manger, explains, "We provide software training and tech support before the shoot to ensure expectations are not just met but exceeded."  "When it comes to customer service FotoCare delivers day in and day out. Photographers will find the new DSLR video hybrids, Zeiss CP.2 lenses, Canon 5D Mark III, Redrock Video Rigs, Sliders, Jib arms, Hasselblad H4D, Leaf Camera System, Apple computers, Eizo monitors, digital turn-key carts and technicians. With the introduction of HD video in DSLR cameras, they have added Sennheiser microphones and LED lighting, helping to still be a one-stop-shop. Lighting by Broncolor, Profoto, Kobold HMI and grip help round out the convenient street-level store. - Studio/Equipment Guide 2013