ExpoImaging "innovates innovative innovations" since 2004, selling their products through photo specialty dealers nationwide.  Under the Rogue Photographic Design brand, they create lighting equipment for speedlights.  Their professional-quality Rogue FlashBenders are "more durable and versatile than any other speedlight modifiers," CEO Erik Sowder says.  The Large Reflector with Large Diffusion Panel is ExpoImaging's most popular offering.  Designed with flexible rods to make it formable, the Large Reflector can be used as a shapeable bounce card, as a flag to control light on the background or as a snoot.  When combined with the Diffusion Panel, the two products form a small soft box.  New this year are Rogue Lighting Kits, of which the Portrait variety tops the bestsellers.  "It helps us to feel like we're making their (photographer's) lives easier," says Sowder, "by coming up with cool new ideas." - Focus on Weddings 2013